Advertising / About


ADVERTISING ON THIS SITE

Cheaper than local newspapers and radio.
From £35 per year!

Did you know – if you search on Google for Cheddar (do it now via this link) – this site is right up there on the first page? It makes this a really valuable place to advertise if your organisation is based in or focuses on serving, the Cheddar BS27 area. Click here to find out how you can sponsor a page in this site.

To give you some idea of the number of visitors and newcomers you can advertise to, check the graph below. There is a regular peak in web traffic every summer as holidaymakers visit the site for travel and accommodation information (because we have no Cheddar Tourist Information Centre any more). There are also all-year round site visitors who are people looking for local information, having seen mentions of the site in press or heard the URL mentioned on Pulse Radio.

There is no “editorial opinion” here and the site is not associated with any political or religious groups. Revenue from advertising, sponsorship, and donations simply pays for the running costs – see the site summary in the margin for more in the way the site came into being and how it’s run.

Jan 2012 – May 2013 (from statcounter.com)

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Many small community web sites run on a shoestring budget, and are only occasionally updated, perhaps by a school IT club, parishioner or council member in a volunteer role, often using cheap template-based web services. This one has someone looking after it on a daily basis, checking and adding content, and so is perhaps more of a living web portal and online magazine than a simple parish website. Indeed our local parish council does not have the resources to maintain such a comprehensive site.

Advertising options

This site is kept in operation and up-to-date, through advertising funding, which covers the cost of the web hosting, domain registration, software licenses, hardware, site maintenance and various other incidental costs. The general idea is not to be reliant on government grants or charity hand-outs for village web sites, (which have a habit of being terminated or cut back) but rather to provide a useful and up-to-date site that businesses are happy to pay to advertise on (more like a local paper), and thus provide a more reliable source of funding. So many thanks are due to our various sponsors for their support.

paper_areasFree advertising

If your business, club or organisation is BS27-based*, you can have a free “lineage” entry in the A to Z  or clubs pages, simply send over a few lines of descriptive text, contact email, address and local telephone number, Twitter/Facebook pages, plus a link to your web site if you have one (which will join our free link checking service below), and it will be added to the site at no charge. You can use the submission form for this. The site is much more focused on Cheddar than other printed publications which cover the approximate areas shown on this map.  Check the business A-Z or accommodation listings to see what other people have done, if you need inspiration.

Paid advertising

For Cheddar-based or strongly Cheddar-Village-related businesses (such as neighbouring businesses serving the Cheddar area) there is also the possibility to have a graphic advertisement appear in a page margin. There is also the option, from £50+VAT, to sponsor a whole page with a top-of-page static banner. Animated ads can be designed for an additional fee. You can track its effectiveness in your web site statistics service by monitoring hits received. Click here to find out more on both these options and to book a space.

Google ads

Generic Google Adwords campaigns are used as default placeholders in the margin of many pages. These ads are taken from the Google Adwords library of businesses that are currently advertising to the readers of this type of web site. For more information on being included in the Google -placed advertising on this site, contact the webmaster.

Marketing professionals

If you are looking to place an ad on this site for a regional or national brand which would be of interest to our visitors, please get in touch with your requirements, rates, and banner/creative sizes; it should be possible to find a space for you. We don’t get involved in text link campaigns that drop links into random text on pages.

LINK CHECKING

In the interest of ensuring this site remains the most useful resource for Cheddar residents and visitors, all external links from this site are checked on an automated basis, every few days, and marked with a strikethrough line. So if a linked web site becomes inaccessible, the problem will be investigated and eventually the link either removed or replaced. Also, if your own local business or club web site has a regular (non-Adwords) link from here, this monitoring process will pick up any problems with your hosting or domain name – and if it looks like a problem you need to know about, (i.e. your business web site is down!) you’ll be informed by Twitter, email or phone. If you do however come across a broken link that has not yet been repaired, or if it’s one of yours and you have a new link to replace it with, by all means use the main contact form to send the details over.

COOKIES and PRIVACY

This web site uses cookies – small text files of information – which are placed on visitors’ computers during your time on the web site, to provide information about effectiveness of advertising, and also about how people navigate around the site and thus to help improve it for the future. No personal information is collected, other than anything you type into the contact forms, which also capture the sender’s IP address for security reasons. If you provide personal details these will not be made available to any third parties nor used for any marketing purposes. If you vote in a poll on the site, a cookie may record the fact that you have cast a vote.

We use third-party advertising companies to serve ads when you visit our website. If you find these ads interesting, if you click on them it generates a tiny commission to help keep the web site running. These advertisers may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and would like to know your options in relation to not having this information used by these companies, click here. Some of the ads may make use of cookies picked up by your computer as a result of your visits to other web sites – but you can disable these kinds of ads by clicking the “i” in the ad corner. You can also completely disable all ads shown to you on any web site by installing an ad blocker in your browser – search on Google for “ad blocker”.

TERMS OF USE / COPYRIGHT

All content on this site is provided in good faith by local volunteers or sourced from publicly available news and information providers for individuals’ use. Copyright of third party providers applies to software widgets, news content, images, event details etc. as well as to the site’s own content. No warranties are made in terms of accuracy or availability of the site, or sites it links to, and no liability is accepted for any losses arising out of your use of it or following links from it. The webmaster reserves the right to refuse content from or links to, other web sites, Facebook or Twitter feeds, that seek to exploit free services, contain unsavoury material, promote adult services, or use bad language, heavy marketing, spam, ideological content, etc. Outbound links often go to social media web sites, the content of which may have changed since the link was created, so beware of external links that appear to be broken or sites that may have been hacked.

Donate

If you have found this site useful and would like to contribute towards its upkeep and don’t have a business to advertise etc., you can simply donate any amount you like through PayPal using this button to help keep the site running and enable future improvements.

If this site or its associated Twitter feed enabled you to find a great B&B or flatshare, saved you some time or money, told you about a local club, event or charity you are really pleased to have discovered, or anything like that, and would like to express your thanks with a donation, that would be just great. All donations will be split 50-50 between Cheddar Village web site and the Cheddar Youth Trust.

Credits

“Slice of Cheddar” slideshow images by Stephen Kay, Martin Kay, digypho, Highnams Dairy, Guinness Homes, Somerset Archives and Steve_L. Image randomiser by bloke.com.

Map images from Getamap.co.uk reproduced with permission of Ordnance Survey and Ordnance Survey of Northern Ireland.


*BS27 is the Cheddar postcode but a listing can also be made for businesses that service the Cheddar area, from neighbouring postcodes BS25 (Winscombe), BS26 (Axbridge), BS28 (Wedmore), BA5 (Wells), and part of BS40 (the Mendip area south of A368, Blagdon to West Harptree). These entries would appear after the BS27 businesses. All listings are placed at the discretion of the webmaster.